For certain skiers nothing will impact performance more than the athlete's state of mind. An athlete's attitude will affect long-term progress and can enhance or undermine competition. Therefore, we find it beneficial to provide many forms of mental training.

Sports psychology has several subdisciplines. The Rowmark program focuses on enhancement of group unity, short and long-term goals, psychology of motor learning, stress management, ideomotor training, mental rehearsal of competition and ideal competition arousal state. Rowmark Coach Olle Larsson has a keen interest in this field and is an active member of the World Sports Psychology Society. He is able to share advice and information from several internationally renowned specialists.

The following specialists have been directly involved in Rowmark's Sports Psychology Program:

• Dr. Keith Henschen, Head of the Department of Sports Psychology, University of Utah; presently works with the Utah Jazz pro basketball team, U.S. Olympic Track and Field Team, and the U.S. Olympic Gymnastics Team.
• Dr. Lars-Eric Unestahl is on the faculty of Sport Psychology, University of Orebro, Sweden.
• Dr. Unestahl has worked extensively with Olympic teams in Europe.